Legends never die, especially when it comes to their music being consumed after they leave the physical world.
Sources say the late great Earl Simmons, also known by his stage name, DMX, music streams have catapulted over 900 percent following the “Ruff Ryder Anthem” rhymer’s death on Friday (April 9).
According to MRC Data, a data analytics firm for the entertainment and music industry accounted for over 70 million on-demand streams (audio and video combined) of DMX’s songs played on April 9 and 10, compared to the 7 million they earned a few days prior
Individual songs that popped across all Demand-side platforms on April 9 and 10 were the “Ruff Ryders Anthem” (9.59 million; plus-973 percent), “X Gon’ Give It To Ya” (5.79 million; plus-900 percent increase), “Slippin’” (5.52 million; plus-853 percent), “Party Up (In Here)” (5.20 million; plus-941 percent) and “How It’s Goin’ Down,” featuring Faith Evans (3.52 million; plus-691 percent).
Also, music industry analytics tracker Chart Data stated DMX’s 1998 mega-hit “Ruff Ryders Anthem” jumped to No. 1 on Apple’s iTunes on Friday.
DMX died after his family decided to remove him from life support at White Plains Hospital in his home state New York after suffering cardiac arrest from a reported drug overdose on April 2.