Hasbro, the worldwide toy and board game company known for its products like Mr. Potato Head, Power Rangers, Transformers, and board games like Monopoly, purchased the media company which owned the rights to Death Row Records, Entertainment One(eOne).
Hasbro CEO Brian Goldner discussed the purchase stating, “The acquisition of eOne adds beloved story-led global family brands that deliver strong operating returns to Hasbro’s portfolio and provides a pipeline of new brand creation driven by family-oriented storytelling.”
What does this mean? It means, Hasbro buying eOne is a great way to use family-oriented music created from Death Row Records like 2Pac’s “Dear Mama” will bring more sales to Hasbro, helping it grow and sustain itself in the toy and board-game industry.
After dominating the Hip-Hop music industry, Death Row Records declared bankruptcy 2006 until it was auctioned off for $18 million to Canadian company WIDEawake who later sold it to eOne in 2013 for $280 million.